Microsoft's idea is very good: to promote its search engine, it offers users to compare it to Google, in "blind test".The user is prompted to enter 5 keywords for each of which he must choose between the presentation page that suits him best. After the test, the user discovers what search engine they prefer.
The initiative is good because it offers really test the quality of each of the search engines without knowing which is which. For each of the five entries, you must choose the best presentation page, with the possibility of equal note. The links are not clickable and it is only on the presentation of results should be judged.
In this mode, Microsoft provides two times more users choose Bing rather than Google at the end of this test, according to tests performed on Answers Research 1000.
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