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Saturday, July 13, 2013

The Three Basic Components to your Marketing Strategy

A. Your Product:
You need a product that your market actually wants. Whether you are selling your
own products or promoting affiliate products you need to make sure to offer your
customers products that THEY tell YOU they actually want. Find their burning desire or need and give them the solution to the problem they have been seeking.

B. Your System:
Develop a system that actually gets your customers to do what you want them to do. Your system needs to convert your site visitors into customers. If you want them to click the buy now button on your website, give them a compelling reason to do that. Ifyou want them to join your mailing list, make sure they understand without a doubt the benefits they will get for doing so.

For most of the traffic methods mentioned in this report, I would suggest that you don’t send the traffic directly to a sales page. Make sure you have a nice, juicy free product that your prospects can download in exchange for getting on your mailing list. The traffic you will get doesn’t know you yet or trust you – you want to gain the opportunity to build their trust. Give them free stuff, and set up a great Autoresponder series. Let them get to know you – and THEN strike with some mouthwatering sales pitches.

C. Your Traffic:
In the online marketing world, more traffic to your site means more customers. Onceyou have a system that converts prospects into buyers, all you have to do is drivetargeted traffic to your site and you will start making money. That’s the part of theprocess that this report will focus on.

Now, I know that pointing out those three components to your marketing plan may not seemlike earth shattering information to you, but I would be willing to bet that you often get distractedfrom focusing on those few essential elements.

This report is only going to address the third component to your marketing plan, getting traffic.It is up to you to make sure that you first have the other two elements in place. Make certainthat you have decent products to promote, whether they are your own or if you are acting as anaffiliate. And make certain that you have a system and process that will convert your traffic intopaying customers.

Without first ensuring those two things, no traffic tactic will ever do you any good.Ok, let’s get to the good stuff…

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